Privacy Policy
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Last Updated: March 4th, 2026
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First Look Bridal
2701 W. 15th Street, Suite A
Plano, Texas 75075
info@firstlookbridaltx.com
469-468-2812
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First Look Bridal ("First Look Bridal, "we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how it may be shared, and the rights you have regarding your information. We use retail and customer management systems provided by BridalLive Software, LLC to manage appointments, orders, and customer communications. These systems store and process customer information on our behalf in accordance with industry security standards.
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By using our services, scheduling appointments, providing information, or engaging with our communications, you agree to the practices described in this Privacy Policy.
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Information We Collect and How It Is Used
When you interact with us, we collect information necessary to provide bridal consultation services, manage orders, and communicate about appointments and product updates. This includes information you provide directly, such as your name, contact details, wedding date, preferences, and order information. We also collect records of communications, appointment history, and payment information processed through secure third-party payment providers.
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In addition to information you provide, our website and systems may automatically collect non-identifying information such as IP addresses, browser details, and usage data through cookies and analytics technologies. This data helps us improve our services and website functionality.
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We use the information collected to provide and manage bridal services, schedule and confirm appointments, process orders, communicate service updates, and send marketing communications where consent has been provided. We may also use information for security, fraud prevention, and compliance with legal obligations.
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Sharing of Information
We do not sell your personal information to third parties for marketing purposes. Information may be shared with trusted service providers who assist with payment processing, technology services, marketing, and analytics. These providers are contractually obligated to use information only for the services they provide and to protect data in accordance with applicable privacy and security standards.
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Customer records and operational data are stored and managed through BridalLive Software, LLC systems, which support appointment scheduling and retail operations. When necessary to fulfill orders, we may share relevant information with designers, manufacturers, or logistics providers. Information may also be disclosed when required by law, to respond to legal requests, or to protect our rights and business operations.
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Texas Privacy and Consumer Rights
Texas law provides consumers with rights regarding their personal data. Where applicable, you may request access to the personal information we hold about you, request corrections to inaccurate information, or request deletion of certain data subject to legal and contractual obligations. Requests will be reviewed and processed in accordance with Texas law and applicable privacy regulations.
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We take reasonable steps to safeguard your information through administrative, technical, and physical security measures. While no system is completely secure, we strive to protect your data and limit access to authorized personnel and service providers.
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Data Retention
Personal information is retained only as long as necessary to provide services, maintain business records, comply with legal obligations, and resolve disputes. When data is no longer required, it is securely deleted or anonymized in accordance with applicable laws and best practices.
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Text Messaging and Email Marketing Consent
We may send text messages and email communications for appointment confirmations, reminders, order updates, and marketing communications where consent has been provided. Consent may be given through online forms, verbal agreement during appointments or phone calls, or by initiating text communication with us. Marketing communications are voluntary and not required to receive services.
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For text messaging, messages may include appointment reminders and service updates. By providing your phone number and consenting to communications, you agree that we may contact you using automated messaging systems where permitted by law. Message and data rates may apply according to your mobile carrier plan.
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You may opt out of text messages at any time by replying “STOP.” After opting out, you will no longer receive non-essential or marketing messages via SMS. To opt out of email marketing, you may use the unsubscribe link in marketing emails or contact us to update your preferences. Opt-out requests will be processed in accordance with applicable law.
We maintain records of consent, including the method and date of consent, contact information provided, and the scope of communications authorized. These records help ensure compliance with privacy and communication regulations.
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Your Rights
Depending on your location and applicable law, you may have rights to access your personal information, request corrections, restrict processing, or request deletion where legally permissible. You may also withdraw consent for marketing communications at any time. To exercise your rights, please contact us using the information provided in this policy.
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Third-Party Websites and Cookies
Our website may use cookies and similar technologies to improve functionality and analyze usage. You may control cookie preferences through your browser settings, though disabling cookies may affect website performance. We are not responsible for the privacy practices of third-party websites linked from our site and encourage you to review their privacy policies.
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Children’s Privacy
Our services are not directed to individuals under the age of 13, and we do not knowingly collect information from children. If we become aware of information collected from a child without proper consent, we will take steps to delete it in accordance with applicable law.
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Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted with a revised effective date. Continued use of our services after updates constitutes acceptance of the revised policy.
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Contact Us
If you have questions about this Privacy Policy or your personal information, you may contact us:
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First Look Bridal
2701 W. 15th Street, Suite A
Plano, Texas 75075
Email: info@firstlookbridaltx.com
Phone: 469-468-2812